This is the term David Williams calls today's MLM. Much of network marketing has changed since the late 80's when it took off with the economy. When the Internet really made inroads in the early 2000's and 'Internet Marketing' started competing for the same people that often joined MLM companies, it offered a different way to make money other than MLM, network marketing companies got hit.
However, due to the low cost of computers, and the internet as a whole, many new MLM companies appeared, and grew globally. Instead of 40 or so, there are now thousands and thousands of MLM companies.
Then the rise of social networking appeared, and further influenced both MLM and Internet marketing.
Some Wall St insiders are suggesting MLM is dead, and actually 'shorted' Herbalife (whose stock just took off after the short). They did this in their mistaken belief that the ability of consumers to find out about new products would only be through the internet, rather then through face to face methods of networking .
But author David Williams does not think so. He says just like CD's provided a better quality of listening pleasure or people than did attending a live rock concert, people still enjoy attending live events. Person to person, to be with people, is still a pretty strong force in mankind.
In fact, learning about something new from a 'person to person' meeting is so strong, its done in supermarkets all over the world. You can 'like' on Facebook all you 'like' but trying out something new, and hearing from someone who says 'its good' is hard to beat.
Modern MLM folks use both ways to build their business, and we'll be hearing more about that in these pages soon.
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