Sunday, November 24, 2013

Why MLM and Network Marketing is the future...

The dinosaurs are scratching their heads…

There is a perfect storm of factors that are overlapping each other to make 2014 and beyond picture-perfect for network marketing.  This is the time to get into it.

You, no matter what company you are in, are in one of the most profitable industries for next year.  You are in a boat that will ride this tide high for the decade.

Let me tell you why.

The dinosaurs are scratching their heads.  Television is changing in ways that will create a disaster for traditional advertising.  Anyone who has smart TV will be fast forwarding or zapping through annoying ads. 



Magazines are now going digital, once again, with a flick of a finger you change the page and an ad disappears. 

Newspapers?  They are fighting for their very lives.  Their blood is advertising dollars and its disappearing faster than Dexter Morgan’s enemies.

Netflix is creating their own programming and Hula and Amazon Prime are following suit. 

The bottom line is that traditional marketing is becoming extinct.  Businesses are hoping they can promote their products on the internet, but the internet changes so fast it’s hard to keep up.

Ten years ago there were no tablets.  Ten years ago MySpace was king. 

But some things don’t change.

Person to person marketing.

It’s dependable.

It’s real. 

It’s not virtual.

It does not rely on algorithms to make decisions on when or what to make presentations.  

It can follow up. 

It can deliver personalized testimonials. 

Person to Person marketing trumps anything on the Internet. 

Once the internet was manageable for us.  Within the last ten years it is unmanageable. 

Facebook, Pinterest, Google Plus, blog posts, the cloud, iPods, iPads, smart watches, email, facetime, skype, pay-per-click, YouTube, seo, smartphones, smartTV, xbox… etc.  It’s as confusing as Googles’ Terms and Conditions.

Person to Person marketing.

It works.

The internet is a tool, it’s not marketing. 

People buy, and they like to buy from people that they like and or trust.

Over the next ten years the internet will only become more diverse and broad (and confusing) with so many choices that a personal recommendation will make all the difference.

Use the internet as a tool, but don’t forget your biggest asset is person to person marketing.

That is why Wall Street loves network marketing companies. 

There is no one on Wall Street who would say, with 100% certainty, that Facebook will be around in 2024, (ten years from now), but there is not anyone on Wall Street who would say that Amway will not. 

The internet will be here, and Amway will be here.  Facebook?  Who knows?  But person to person marketing is here to stay, and you will reap great rewards if you stick with your company, build your team, and never stop sponsoring.

If you are seeking some free ideas on recruiting and prospecting, take a look at my book How to Prospect and Recruit using Postcards for your MLM or Network Marketing Business The Low cost Prospecting and Recruiting Tool that Out Performs Online Methods.



Take care and happy sponsoring! 

Hey, get five free MLM autoresponder messages for your drip list, 



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