Guest post by David Williams
Be honest: have you ever wondered if your product
was worth the company’s suggested retail price?
Between us - network marketing leaders – there
comes a time in every distributor’s life – including
our own – when we wonder about our products’
suggested retail price.
That little doubt.
Like when you’re speaking to someone, say in your
office, about your product. A bottle of ‘X’, you rave
about it, and then you’re asked, ‘How much?’
Do you express a subconscious pause, gulp, and say
something like ‘Well, it’s $59.95 but I can sell it to
you wholesale for $39.95’?
In my first year, I don’t think I sold any product at
retail. I was new and didn’t have solid training,
nor did I have any sales experience, (or network
experience).
What does that have to do with retail pricing
and burnt toast?
Coming to that.
Many of us join a networking company when we
are broke.
I was.
Anyway, even if you were not, you end up dealing
with so many broke people, that it’s hard to not
think about everyone being broke.
After a while, we start thinking about price, and
not value.
That’s when we start ‘stinkin’ thinkin’ as Zig would
say.
We start telling people the minimum amount they
should start with, rather than the optimum amount.
I know, I was pretty guilty of that.
But we need to get our head out of the ‘poor’
mentality.
How?
Just by observing life.
Just the other day a story came online about a little
coffee shop in San Francisco called Trouble.
It’s just a coffee shop.
But they sell toast.
Toast and coffee.
A single piece of toast costs $4.00
Yes, a single piece of toast.
What does a gallon of gas cost?
Think about it.
$4 for toast.
This is a piece of toast.
It’s not gourmet toast.
It’s toast.
Yeah, just like the kind you make at home.
It’s not two pieces, it’s just one.
And people buy it.
They pay $4 for it.
The buyers are not stupid people.
They are not ‘poor’.
But they figure $4 is worth it, if that is the price
on the menu.
So the next time you are tempted to give out a
wholesale price for your potential retail customer,
think about burnt toast.
Anchor that smell of burning toast into your head.
It will remind you of $4 toast.
It will remind you that people are paying big
money for stuff that costs pennies, and has little
value.
It will remind you that your products are very
worthwhile.
It will remind you that you offer something
that is valuable, and worth every penny.
That burnt toast smell will remind you that
99% of network marketing company products
are far better than those on store shelves,
and your personal service is worth money too.
I know you believe in your company, your
products and yourself.
So proudly state your suggested retail price,
by showing the value of your product.
If people will pay $4 for a single piece of toast
you can feel really good about offering your
product for its proper price.
If you want some more value, you can pick up a copy
of my new book, MLM and Network Marketing
Professionals guide to Recruiting Wellness and
Holistic Practitioners for 2014.
Less than ten bucks and I can tell you that just a
single idea from that book will be worth thousands if
you put it into practice.
Best, David Williams MLM Author
http://www.amazon.com/dp/B00HKLZSWW
Keep in touch.
I believe in MLM.
I believe in you.
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