Nelson Mandela and his role in Network Marketing

Guest Post by David Williams MLM Author Amazon

Nelson Mandela and MLM.

What is the real story?

Well, we have a house guest here for the last few weeks.  This is person is a TV News/CNN addict.

As a result, I could hear Nelson Mandela’s funeral over the last couple of weeks on the all-news station over and over. 

As I was watching some of the funeral on TV, a commercial break came on for A&W.

According to the ad, unsuspecting A&W burger munchers found out that only good quality meat was used in the Teen Burgers they were devouring.

Good to know.

The fact that they were tearing into these burgers BEFORE knowing how wholesome they were really makes me wonder if fast-food devotees really even care, but that’s just me.

Nelson Mandela’s funeral and tribute brought to you by A&W burgers.

Burger ingredients. 

Right there in our living room as the tears were rolling for Nelson on the TV.

So here was A&W profiting off of the life/death of Nelson Mandela.

OK, it’s not like they were flame broiling them over the Mandela funeral pyre, but still, you can smell ‘em.

And they were selling more burgers because he died.

It’s a fact.

More people were glued to the tube, more of them saw the A&W commercial, and as a result, will no doubt visit their local burger emporium for a Mama Cass burger.

Again you ask, what does this have to do with Network Marketing?

Well, things happen.

Like deaths.

Good marketers notice these things - and they find a way to make use of them.

We don’t have the advertising budget of A&W, but, we can be smart.

Keywords work too. 

They are the backbone of the Internet.

Let’s say you are creating youtube videos, or blogs, to build your brand and to increase your Internet presence.

You can write a blog or create youtube video using keywords like Mandela’s Death, Mandela’s Leadership, etc, etc, and you can speak about his leadership. 

‘The Leadership Methods of Nelson Mandela.’

Nelson Mandela -you can easily find some good quotations of his that apply to leadership or building your business. 

‘Everything I needed to learn about Network Marketing I learned from Nelson Mandela.’

Now, since this is an email, it’s not something that will get picked up on Google, but that doesn’t mean you can’t use it for a blog post or a youtube video.

You can take any controversial or trending subject – i.e. something that is being googled by the world – and find an angle to make a comment – as long as you can bring it around to network marketing.

If someone has done something good, it’s pretty easy.

Really, what you’re doing is using keywords and your imagination and creativity to drive traffic to your youtube or blog account.

Now look, this is not targeted traffic, so, most viewers or readers won’t hit your link for your business opportunity. 

But some will.

But more than that, your traffic goes up. 

The next time you have a prospect look up your account, they see lots of hits.

Think about it.

A&W would have had less viewers if the news had been just the regular fare.  And the viewers watching about Nelson were emotionally connected to the story. 

Bottom line is this.

In this age of what I have termed ‘Modern MLM’ you need to be creative and fast.

Once you scan the news for breaking stories that have legs, (meaning they’ll go somewhere), write up a blog or create a youtube video. 

I’m suggesting you do this once a week.  Unless you are outsourcing it, where you could get it done as much as you want.

Next issue I’ll cover those practical lead generating ideas I wanted to based on my last email.

Get your team thinking, pass them this message and watch your downline get some traffic.

Have a great December and see you all at 10K or more for 2014!
David Williams MLM Author Amazon.

My Books:
http://www.amazon.com/David-Williams/e/B00CMQVP9U

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